IntroductionPurePonics is an Australia based company which is doing business in food and farming production. It was founded in 2016. Mainly, it is situated in the Geelong, Victoria which is the best place for the farming. The company was started to enhance the supplying and growing clean, secure, premium and fresh food. (PurePonics Commercial Aquaponics", 2017) Consumers, who are caring towards their eating and the environment in they live, will surely prefer the products of PurePonics.