BUSN20016 | Project Proposal | Business

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Assessment task three requires the preparation of a full project proposal that should not exceed 3000 words excluding the cover page and reference list.

Students need to address the following:

• Refined Problem Statement, Aim and Objectives- students need to provide a detailed statement of the problem you would like to investigate as well as aim and objectives of the project
• Research Project Justification and Potential Outputs - students need to explain why your chosen project is important both theoretically and practically? What are the potential outputs and outcomes of your research?
• The Conceptual Framework - students need to provide an analysis of the literature relevant to the research project that leads to the development of a conceptual framework for conducting the research.
• Methodology - based on the conceptual framework, research aim and research objectives, students need to provide a detailed description of the data collection methods, tools and data sources that will be used to analyse the data.
• Research Project Organisation, Budget and Schedule - students need to present all components of the research report by writing the names of the chapters/sections and briefly discussing what will be written in each of those chapters/sections followed by a brief description of the budget and project schedule.

This is an individual research task. Students are required to demonstrate their understanding of the relevant body of work in a real-life business research context. We expect students to read and reflect on at least twenty recent refereed journal articles on your topic, supported by any other evidence or information that can help refine the problem of your research, formulate a conceptual framework and develop the methods for data collection and analyses.

Assessment Criteria

All of the assessment criteria outlined below are equally weighted for this assessment piece.


1. A detailed statement of the problem, research aim, research objectives and research questions;
2. A detailed justification and potential output of the research;
3. The conceptual framework;
4. Methodology, organisation of the study, project budget and schedule; and
5. Accurate referencing, use of correct English and logical sequencing.

Key to grading:

• HD (84.5% to 100%) - The student demonstrates an outstanding understanding and interpretation of all aspects of the criteria.
• D (74.5% to 84.4%) - The student demonstrates an excellent understanding and interpretation of almost all aspects of the criteria with some minor corrections or additions needed.
• C (64.5% to 74.4%) - The student demonstrates a very good understanding and interpretation of most aspects of the criteria with some need for additional work and/or improvement.
• P (50% to 64.4%) - The student demonstrates a good understanding and interpretation of the criteria to warrant the award of a PASS but requires considerable additional work and/or improvement.
• F (below 50%) - The student demonstrates an unsatisfactory understanding and interpretation of the criteria and requires major additional work and/or improvement to achieve a passing grade.

Referencing Style

• American Psychological Association (APA)

Learning Outcomes Assessed

• develop and employ ethical practices that consider social, cultural and legal responsibilities of researchers and the research process;
• critically evaluate published academic research, identify secondary data sources, and review extant literature, to develop a theoretical framework for a business problem or opportunity;
• choose and apply the appropriate research strategies (qualitative and/or quantitative) and techniques to best address the research problem;
• demonstrate the application of data analysis techniques and measurement concepts; and
• prepare and communicate a comprehensive research proposal.

Graduate Attributes

• Knowledge
• Communication
• Cognitive, technical and creative skills
• Research
• Self-management
• Ethical and Professional Responsibility

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