BUMKT5902 | Marketing Management Assessment 1 | Business

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Assessment Task One Format and Requirements—Customer Value and Value Proposition (20 Marks)
Title page
o  BUMKT5902 Marketing Management
o Mt Helen, Semester 1, 2019
o Individual Assignment—Customer Value and Value Proposition
o Your name. (If you are an international student and also have an English name please write both names)
o Your student ID
o The Due Date and Time —
o Submitted to — Florence DOBBIE

• Executive Summary (not part of word count)

o Introductory sentence/short paragraph
o Major Findings
o Major Recommendations

• Table of Contents

• Introduction

o Background to the task
o Purpose of the report
o  Format of the report

• Customer value

• Value proposition
• Explanation of why the concepts are critical to a firm’s financial success
• How UK supermarkets deliver value
• How your supermarket delivers value to you
• One customer segment at your supermarket and the value it seeks
• How value is communicated via your supermarket’s website
• Recommendations
• References
• Appendices

Assessment Task Resources

Below is a range of resources that will assist you throughout your degree. As you are seeking to enhance your problem solving skills and demonstrate an “advanced and integrated understanding of a complex body of knowledge” (AQF Level 9 – Masters http://www.aqf.edu.au/aqf/in-detail/aqf-levels/). It is critical that you can demonstrate a structured approach to your thinking.

Your assessment is graded based on you meeting the AQF Level 9 requirements. There is an expectation that you are using the resources below or the resources available to you in the assignment folder to assist in achieving this.


If you want to improve the strength of your argument/writing it strongly recommended that you purchase

The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases by William Ellet. This book is an excellent resource in any degree where creating a logical, coherent argument in support of a recommendation or key insight is the primary focus (e.g. a business degree).

Key Business Solutions: Essential problem-solving tools and techniques that every manager needs to know (Financial Times Series) 1st Edition by Antonio E. Weiss . This book has an excellent approach to problem solving as well as providing a description of all the main tools of business analysis.

Think Smarter: Critical Thinking to Improve Problem-Solving and Decision-Making Skills by Michael Kallet. Simple and yet detailed book on how to approach problem solving.


If you are not familiar with writing in a business context it is strongly recommended you purchase: HBR Guide to Better Business Writing by Bryan A. Garner. 


If you are not familiar with presenting in a business context it is strongly recommended you purchase: HBR Guide to Persuasive Presentations by Nancy Durate. She teaches Harvard students how to present. You will find some excellent presentations by her on Youtube.

Presentation Zen by Garr Reynolds. Fantastic book if you want to break free on boring and unengaging presentations.

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