MKT110 | Marketing Fundamentals | Marketing

Home Recent Questions MKT110 | Marketing Fundamentals | Marketing

Part A Perceptual mapping and competitor analysis

1. Review the details of your organisation’s campaign, consider the language, tone and style of a key message (words and images) and plot on a perceptual map where the corporation is currently positioning itself on important attributes. That is, what is important to consumers and why they would buy/donate to this organisations. For example, the important attributes may be quality and price or timely response and corporate responsibility etc; and
2. Then identify two main competitors for your organisation and repeat the process of data collection and analysis and place them on the same perceptual map for comparison and discussion (i.e do the competition really offer the same thing?).

Part B Segmentation

1. Define and describe the theoretical concept and purpose of segmentation. Identify and define the key segmentation variables (i.e. demographics, psychographic etc);
2. Evaluate which of the segmentation variables will be most useful for your organisation; and
3. Using the different segmentation variables describe a likely primary and secondary segment for your organisation.

Part C Targeting strategies

1. Define and describe the theoretical concept of targeting strategies; and
2. Outline the most appropriate strategy for your organisation given its positioning, the competition and its likely segments.

Search Here

Latest Reviews

  • Marcus
    30 Apr, 2019

    My assignment help services are provided in the best way by this website. The writers have completed my assignment in such a way that they helped me increase my overall performance.

  • Emy
    29 Apr, 2019

    Awesome work done by the experts of this company. I visited this site to get math assignment completed. My assignment was complete in every aspect. Thanks to the professionals who provided assignment writing help.

  • Darina
    25 Apr, 2019

    All thanks to the writers of Assignment Help 4 Me who completed my Physics assignment in the right manner. The structure of the assignment was totally customized according to my needs and that too at cheap prices.

View All Reviews


Assignment Help 4 Me