The Assessment Task is due on the date specified by your assessor. Any variations to this arrangement must be approved in writing by your assessor.
Submit this document with any required evidence attached. See specifications below for details.
In this task you are required to develop a plan for the management of international marketing activities. You will need to delegate roles to individuals within the organisation, manage the marketing effort, and communicate information about marketing activities as required.
You will need to develop plans for managing the international marketing activities for the organisation outlined in the case study provided (in Assessment Task 1), with specific attention paid to the integration of marketing and sales activities and the delegation of roles and responsibilities to individuals and teams within the organisation. You will need to develop materials to communicate the marketing objectives and management processes to staff.
This assessment can be completed in a candidate’s own time as they work through the related topics in either the Student Workbook, or under the guidance or their assessor.
The assessment will be due for completion at the completion of Section 3 of the Student Workbook, or on advice from the unit assessor.
●read the instructions carefully
●check with the assessor whether it is appropriate to use a computer for preparation and submission of the report (preferred), or if the assessor requires a manual presentation
●check your work and its requirements carefully, before handing or sending in to your assessor
●if unsure of any requirements, consult the assessor.
You must provide:
●your completed marketing management plan and/or files (on a CD, flash drive or by email as advised)
●summary notes from your meeting with your CEO
●your completed communication strategy
●your assessor will advise when this assessment is due and in which format (physical or electronic) it is to be submitted.
Your assessor will be looking for:
For the marketing approach and operational structure selected in Assessment Task 1, develop a marketing management plan under the following headings:
●Marketing activities: outline the marketing, promotional and sales activities that will be undertaken, and describe how these activities will be integrated to ensure marketing objectives are met.Ensure you describe how these activities will generate the greatest potential and results for the organisation.
●Distribution and pricing: review the approaches for distribution and pricing outlined in the marketing program (Assessment Task 1) and provide a plan for how distribution and pricing can be monitored over time, in relation to market changes and adjustments in organisational requirements, to create monitoring reports.
●Roles and responsibilities:identify staff roles and required contractors to implement the marketing program and outline the responsibilities for various marketing activities within each role.
When you have completed these, you need to meet with the CEO (your assessor) and discuss with them the information you have gathered about the proposed marketing activities and how you plan to manage them. In particular, you should discuss and agree on the proposed delegation of roles and responsibilities for the marketing efforts described in your management plan.
During the meeting, your assessor will be looking for you to demonstrate the following:
●sound communication skills to gather information and discuss and negotiate communications strategy
●a communication strategy to provide to relevant personnel in the organisation to ensure that each person understands their responsibilities and can work in cooperation to implement the marketing program
●information included in the strategy regarding cross-cultural communication with the selected international market, particularly highlighting any cultural differences and negotiation styles that personnel should be aware of
●a strategy thatis able to accommodate varying levels of knowledge, experience and differing needs of personnel.
Adjustment for distance-based learners
●Complete assessment as per instructions, except the meeting with your CEO (assessor) will be via phone or Skype or other live telephone or video medium.