This assessment has two components:
1. 5-7 minute video presentation
2. One page briefing document
Your presentation will be assessed based on the Rubric below and must be a minimum of 5 minutes, and limited to 7 minutes. You need to ensure your presentation is succinct and impactful. Your aim should be to finish your presentation with your audience excited about your opportunity and wanting to be a part of the journey! This presentation will include some or all of the details which you included in your concept plan.
Remember that your audience is investors or management on a Board and as such you will need to pitch your presentation accordingly.
The materials you have covered in Modules 1 through to Modules 5 should provide you with the framework for the components to include in your presentation.
Your presentation should include at a minimum the following areas:
1. Description of your Idea:
a. Industry Background
d. Business Model - how will you make money?
e. Competitor Analysis
f. Unique value proposition – what makes you unique, better and different from your competition
2. Technology Plan (if applicable)
a. Description of Technology
b. Technology comparison
3. Marketing Plan:
a. Total Addressable Market – this will be an estimate
b. Demographic of primary customer segment - your early adopters, not mass market
c. Pricing Strategy
d. Distribution Strategy
4. Financial Plan:
a. Expense and revenue assumptions
b. Cashflow model
c. Break-even analysis
d. Customer acquisition costs
5. Organisational Plan:
a. Team – key people / resources required at commencement
b. Exit Plan
*Please note that you are not required to develop a website for your prototype. The expectation is that your prototype could be a diagram, a flow chart or a drawing.
To support your presentation, you will also be required to submit a one page briefing document which succinctly captures the key points and effectively summarises your presentation for management / decision makers which you have covered above. This briefing document should be sufficient enough to provide an overview of your presentation in the event where a key decision maker cannot see it or needs something to refer to later.