CIS8100 | E-commerce Implementation Report and Prototype Website | Digital Enterprise

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 Report Structure and Presentation    5           
Your report should include a title page, Table of Contents (including List of Tables and List of Figures if applicable) and Appendices.
Note: Make sure to state your name and student number in the report on the title page. State the word count of the report (Introduction to Conclusions & Recommendations)

Report Executive Summary and Introduction    5
Your report should include executive summary, and introduction to the report.
Note: Make sure to nominate a name for your prototype website and provide a brief rationale why you used this name in the Introduction to the report.

Report Section 1 – E-commerce Business Strategy (approx. 500 words)    15

A business strategy is a set of plans for achieving superior long-term returns on the capital invested in an organisation. There are five basic business strategies – Table 5.9 (page 368) in your textbook illustrates those strategies.

Select a business strategy that you think is relevant to your proposed online business and assigned business category.

When you consider your business strategy, you have to discuss the nature of competition in your market, types of products and services that you may be providing, unique value that you may be offering, distinguishing processes that you may be following, and level of personalisation and customisation that you may be able to offer.

Report Section 2 – E-commerce Business Models (approx. 1000 words)    20   

Simply put, a business model is a plan for making money. The textbook explains eight components of a business model (Refer to Table 5.3, page 340). Discuss the following three components of the e-commerce business model for your online business:
• Value proposition - how does your online business fulfil customer needs?
• Revenue model - how does your online business earn revenue and have a positive return on investment?
• Competitive environment - who else occupies your intended market place?

Report Section 3 –Online marketing and advertising tools   
Online marketing and advertising tools provide a greater opportunity for companies to attract potential customers and increase their revenues. The textbook explains six online marketing tools – Refer to pages 399-417.

Select two online marketing tools that are relevant to your online business and justify your choice.

Describe how the chosen online marketing tools attract customers. You should discuss the main benefits and challenges of using these tools for your online business and ways to measure the results of the chosen online marketing tools.

Report: Conclusions and Recommendations to the Business (approx. 250 words) 5

Your report should include a separate conclusions and recommendations section.

• Conclusions provide a summary of your key findings from the body of the report.
• Recommendations provide a summary of the recommendations to your online business based on the research conducted in the report.

Report: Referencing and Appropriateness of Sources    5

References are required and the Harvard AGPS standard of referencing must be used. This standard is detailed on USQ Library Site <http://www.usq.edu.au/library/referencing>.
Ensure that your reports are fully referenced report should include in-text references and
 
,including any reference to the text book. Your a List of References.
Do not repeat verbatim large slabs of information from other sources such as the text – you must put the ideas/information in your own words.
You must use at least ten (10) academically sound sources other than the textbook in completing this report.
Note: the word count does not include letter of transmittal, executive summary, references or appendices.

Checklist: Prototype Joomla! Website    30 marks
Ensure you setup your Joomla! website and complete the activities as listed in the checklist document. Your Joomla! Website URL should be accessible for the marker to assess the activities undertaken as per the checklist document.

1. Valid setup of Joomla! Website (5)
2. Template and layout is accessible and user friendly (5)
3. Content – key articles: Home, About, Contact (5)
4. Menu & Links (5)

Report: Website Development Journal    10
Prepare a journal that records your activities while developing the prototype website. In date order, clearly list the following:

• Date of project activity
• Full description of activity / discussion
• Time duration of the activity

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