MGT598 | Business Research Assessment item 2 Qualitative | Research Plan

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Using a business problem that is of concern in your workplace or in an organisation that you are familiar with, perform the following tasks:
1. Briefly provide some background information to the organisation.
2. Identify a general business problem or opportunity where a research study could assist decision making.
3. As part of the preliminary information gathering process conduct a brief literature review on the problem area. In writing your review, note that with a literature review the researcher critically analyses what has been written and relates it to the specific problem he or she is addressing. In other words, literature reviews are not about passively accepting and communicating the views of other writers. Employ at least five reference articles in your review.
4. Define the specific research question(s) for the general problem.
5. Identify a qualitative research method (in-depth interviews, focus groups, etc) that could be used to address the identified problem. Justify with reasons, your choice of method.
6. Using the qualitative method discussed in the previous task, develop a qualitative research plan detailing how you would conduct the research that addresses the research question(s).

The research plan should address, at least, the following:

• What type of issues/questions should be explored? If using focus groups, prepare the moderator's guide; if using in-depth interviews, prepare the interview guide.
• How many groups, interviews or case studies would you recommend?
• How will you select the sample of research participants?
• Location - i.e. where should the interviews /groups be conducted?
• How would you propose the data be analysed?
• What are the ethical implications of your research, and how will they be addressed?
Online submission via Turnitin is required for this assignment. Details will be provided by your subject lecturer.


This assessment task will assess the following learning outcome/s:
• be able to identify a business research opportunity;
• be able to synthesise a range of literature on a business problem;
• be able to explain and evaluate research processes within a specific context;
• be able to apply appropriate research methods;
• be able to plan and design a research project
• be able to identify and justify the techniques associated with qualitative and quantitative business research methodologies
• be able to discuss ethical issues in business research.

This assignment is designed to address how the researcher would plan a qualitative research methodology to investigate a business problem. The capacity to know how to identify, collect preliminary information on and develop a research plan for a business problem is critical for business success.

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