This assessment requires your understanding of today’s issues of sustainable marketing, as there is a strong call for marketing organisations to practise a responsible marketing. Based on your research about this topic, you should now present a sustainable marketing topic that include:
1. The issues of socially responsible marketing (ethical consideration);
2. The issues of environmentally responsible marketing;
3. A video recording of the above presentation in 5 (five) minutes (+/- 30 seconds).
Note: To pass the subject, students must pass this mandatory assessment aside from achieving a total mark of 50%.
Submit your assessment via the Assessment link in the main navigation menu in MKT600 by Module 6 (Week 11).