MKT600 CSU | Assessment 1: Research Case Study Report | Marketing

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You will be writing a report for Donald’s company. For this assessment, your report should contain the following elements:

1. Discuss the buyer behaviour in relation to chocolate products
2. Analyse the microenvironment (the relevant publics, the suppliers and the marketingintermediaries).
3. Summarise the likely competitors, what they offer and who they seem to target
4. Analyse the macro environment. What are the society-wide influences on chocolate products? Are there demographic, economic, natural, technological, political, or cultural trends that have, or will, affect fast food consumption?

Note: Take the time to find good quality references to support your ideas, suggestions and explanations using marketing theory in your report. Use headings/sub-headings, as you must write a formal document.

Submission Instructions:

Submit your assessment via the Assessment link in the main navigation menu in MKT600 by the end of Module 3.

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