MGT530 CSU | Assessment item 3 International Business Plan | International Business

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This assessment requires you to develop the remaining sections of a comprehensive international business plan for your selected organisation in the new Asian country target market. The final document should include a summary of your findings from Assessments 2 revised as necessary.

The aim is to do further research and analysis to recommend a market entry strategy that will enable the organisation to achieve its objectives in the new market. This includes:

• identifying market opportunities for the organisation's products /services
• recommendations, if any, regarding product/service modification or adaptations required for market success
• market entry strategy options and recommendation for a preferred option
• marketing and R&D considerations
• recommendations regarding production
• international human resources management (HRM) issues and considerations

The assignment should be a maximum of 3000 words. It is strongly recommended to use headings/sub-headings to highlight changes in topic.

A suggested report structure is

• Executive Summary (a 2 page (maximum) summary of key findings, strategies and outcomes).
• Introduction to the report.
• Brief background to company and selected international country: ie brief, approx 2 page synopsis of Assessment 2
• Conclusions of SWOT analysis i.e., from Assessment 2
• Additional analysis reflecting your further country analysis (if any)
• Competitive strategy analysis (product/service)
• Market entry option analysis and preferred option recommendation
• Marketing and R&D considerations (including competitive strategy)
• Recommendations regarding production
• International HRM issues and considerations
• Conclusions
• References

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