Marketing management is the field of study that includes activities and functions involved in the distribution of goods and services. According to Philip Kotler, “Marketing management is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organisational objectives. Marketing means to the sell the product or the service to the consumer by creating the value of that product or service in the eyes of the consumer. Marketing is to ensure that the customer needs and the satisfaction form the basis of our business. The customer is the king of the market, and the marketing is to ensure that the production process begins and ends with the customers in mind. The needs of the customer should be accounted for while developing the product and in the end, it should be ensured that the needs of the customer are satisfied. Thus marketing means the in-depth knowledge of the various concepts relating to the marketing, theories of the marketing, etc.

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