What strategies Amazon used to get settled up in Australia?

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What strategies Amazon used to get settled up in Australia?

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  • 06 Sep, 2018

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Amazon launched the AU operations in Melbourne, Australia taking the initiative towards the globalisation and establishing in the international market. They have not set the competitive prices to attract maximum customers.

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Amazon has not launched the amazon prime yet, but they have taken the advantage from the Prime shipping and offering free shipping to the customers who place an order above $49.

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The Amazon Australia has benefitted the people by offering thousands of jobs. It is also expected to make an impact on the consumer price index, and it would also make the retailers change their offerings to the consumers or customers.

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In the words of Jayasinghe, a logistics consultant manager “Amazon is following the strategy followed by it in Canada as there are similarities in their economic and geographic conditions”. They are testing their shipping in the areas that are hard-to-reach. 

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