What is value proposition?

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What is value proposition?

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  • 14 Mar, 2019

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According to my point of view value proposition is considered as a business and marketing statement that the organization can use to summarize different reasons & aspects that why should customers prioritize the products and services of these organizations only.

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Value proposition is also considered as a promise made by an organization to the market segment or customer. This statement provides a clear reflection of an organization’s ability to attract maximum number of customers towards their products & services.

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Value proposition of an organization should include a clear statement about the reason why customers should only focus on their products and how it is better than the similar products & services available in the market. 

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