State the difference between marketing and sales

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State the difference between marketing and sales

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  • 08 Dec, 2018

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The main focus of marketing is on the goods that help in meeting the needs of the customers with the help of various marketing programs in order to enhance the satisfaction of the customers.

On the other hand, the main focus of sales is on selling the existing goods to the consumers through promotional means.

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The concept of marketing makes every effort to meet the needs of the customers through the product. On the other hand, the concept of selling makes every effort to turn the goods and services into cash for the business organization.

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When it comes to the concept of marketing, the entire competition is positioned on the satisfaction of the consumers. On the other hand, when it comes to the concept of selling, the entire competition is positioned on sales. 

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