Explain the role of marketing plan

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Explain the role of marketing plan

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  • 08 Dec, 2018

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Defining the broad guidelines that are important for an organization to achieve its objectives is the main role of a marketing plan. For instance, details on how much market share should an organization should target is provided by the marketing plan.

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The marketing plan is known for identifying the objectives of marketing and it elucidates how the activities related to the marketing can assist the organization to attain the broader objectives and goals. The main focus of marketing plan is on the resources of the organization on reaching the target audience and then driving them to act. 

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A marketing plan refers to a blueprint or a comprehensive document that outlines the efforts of business advertising and marketing for the upcoming years. It outlines the activities of the business which is involved in attaining particular marketing objectives within a stipulated period of time. 

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