Every organization has the goal of continuously improving its effectiveness, and for that, the managers have to understand the impact of behaviours of people working with it. The knowledge of the human capital and efficiency to apply that knowledge has a significant effect on the productivity of the employees as well as the whole company. Organizational behaviour is the study of nature, behaviour, attitude, personality, the perception of the employees and the reasons for and impacts of those behaviours on achieving the long-term organizational goals.
The managers have to devise multiple ways to tap into the energy, different viewpoints, skill sets and capabilities of employees which come from varied cultures, religious or geographical backgrounds. For managing teams and their efficiency, the leaders have to set some rules which help the employees to understand the difference between each other and its importance to achieving targets.
Major challenges which managers face for using the concepts of Organizational Behavior
Organizational behaviour deals with complicated ideas of human behaviour, and therefore it is not easy for the managers to create a conducive and progressive environment in their organization. They need to have an in-depth knowledge of the OB principles, and they should also know how and when to apply those concepts to make the operations run smoother. The managers have to deal with many challenges to apply the OB concepts for maximizing the productivity of the processes. Here is the list of significant problems which leaders face while managing the individual as well as the team performance and attitude towards their responsibilities.
- Motivating people to work towards organizational goals
The primary objective of hiring people by any organization is to achieve its set targets whether they are for the near future or long term. Every company needs a motivated workforce to meet its strategic objectives. Here the word motivated is highly essential as it impacts the productivity of the organization and all its procedures directly. The firms can hire highly knowledgeable or capable employees, but if they do not feel motivated to do their work correctly, then it will affect the efficiency of the company adversely.
Higher management officials must create the policies and procedures in such a way that they fulfil the motive of the individuals as well as the organization. They have to pay close attention to motivate the employees, and they can use some ways to do so. Most widely used methods to increase the employee morale is to recognize their efforts and give them rewards accordingly. When the firms y=take initiatives to develop their employees, then it also makes people feel valued and that in turn changes into higher motivational levels.
But the real challenge for keeping the workforce motivated is to understand different stimulations and factors which affect and increase the employee morale. The HR managers have to work hard to know about the motivational factors which work best for a particular employee. For example, some employees can feel motivated and happy when they get monetary rewards, whereas some feel motivated when they are recognized in front of their peers and seniors. Hence it is not an easy task to know the motivational factors for everyone, but the HR managers have to be very careful while devising the reward system.
- Understanding Globalization and responding to it effectively
The rapid transformation in the technological tools have changed the world works now. People have come closer to different cultures like never before, and this has given rise to the globalization. Every company now dreams to have a global presence, and with advanced technological tools, it has become easier than before to accomplish that. But it has increased the problems of the HR managers who have to manage people coming from different backgrounds and keeping them together for achieving the corporate targets of the organizations.
Globalization poses two major types of challenge in front of managers, but they come in to picture in different situations. The first comes in to play when the employees have to go to another country or a geographical region to manage a team of employees who have an altogether different way of working, attitudes and aspirations etc. The second challenge is when the manager has to work in his/her own country but having people hired from different countries. It is highly essential that the managers should understand the culture of the place and the people working with him so that a harmonious and progressive work environment can be built where everyone feels at ease.
- Management of Workforce diversity efficiently
This is the most critical and comprehensive challenge which the organizations have to deal with when they hire people belonging to different cultures and places. There are many factors which make the workforce diverse such as the gender, age, religion, culture, country, educational background and many more. The behaviour of people is shaped according to the environment and values they have grown up with. The main challenge in front of managers is to keep diversified workforce adhered to the company values and work towards the shared goal.
The managers have to train the employees to accept the accommodate with the differences in the lifestyle, working style, values and preferences of different people working with them. They should treat all employees equal, and at the same time, they also have to keep the difference between them in mind so that the employees do not feel left out. Managers also have to work towards retaining their employees and keeping them motivated enough to work efficiently. They can achieve harmony and positive environment by training the employees for accepting and respecting the individual differences of culture and values. When the managers successfully manage the diversity in the workforce, it usually works wonders for their organizations as diversity brings many benefits with itself. Main advantages of workforce diversity are explained in the article “ Organizational Behavior and Workforce Diversity
- Managing change in the workplace
To sustain in their field,every organization needs to inculcate innovative tools and techniques in their processes so that they do not extinct in the highly competitive and rapidly changing environment. Efficient managers, can foresee the trends in the markets and then they start working on bringing the required change in their organization gradually. This is also a challenge with which almost all the companies have to deal with. Those organizations succeed in the high competition which takes essential steps beforehand and has a flexible approach towards improving their efficiency as well as the quality of the products or the services so that they can, meet and exceed the expectations of their customer base.
The companies can bring in change and innovation in the procedures and the policies and by coming up innovative and unique products and services for their customers. It is vital for companies to understand the changing dynamics of the markets so that they can develop their employees to take up the challenges and to achieve their targets.
- Improving the quality of the products and services
The best way to sustain the competition is to continue develop the quality. This is the best way to win the ma market share and increase the popularity. But the improvement in the quality of the products, processes and the services is the result of the operations of the company, and there are many factors which, have a direct influence on it such as motivational levels of the employees, the competencies and capabilities of people. Willingness to use the knowledge and understanding, the right environment to get the maximum output and many more.
- Empowering the employees
The human capital is the most valuable asset to every organization, and therefore it is the utmost duty of the organizations to enable their employees so that they feel attached to the company. The HR managers have to devise policies and procedures where the employees have a say, and they have a significant decision making freedom. This is important that the managers working at the operational levels have access to all the essential resources and they can take most suitable choices according to the demand of the situation. Therefore preparing the employees to take a better decision and solving the problems at hand creatively by providing them adequate training is the responsibility of the organization. This has a positive effect on the motivation of the employees, and they also feel responsible for their decisions and therefore take every care to do their best. Empowering the employees to create a harmonious environment by tackling the different values and point of views with which they work is indeed a challenging task.
Increasing the customer satisfaction
The demands of the customers and the trends of the markets are changing day by day. To fulfil the demands of the customers, it is highly crucial that the organizations have the products and services which can satisfy their needs and solve their problem. There is such a high competition for the firms that there is no way of succeeding than providing the best in class quality products and services. People do not mind paying little high if they get extraordinary experience and get value for their money and the organizations should understand that. The human factor again has the most significant impact on the customer satisfaction, and it is directly influenced by the culture and behaviour of people working for it.