The Importance of Effective Communication

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Effective communication means to exchange information in an adequate manner. Effective communication is more about the understanding of the emotions and intentions of the persons. The information that exchanged by one person to another should be effective and understandable. To communicate effectively, a person needs to enhance their learning and communicating skills. By enhancing the communication skills, the connection between the persons can be strengthned. Effective communication improves teamwork in the organization, build greater respect and trust (communication, 2003).

Effective communication comprises the set of four skills which are explained as the following –

  1. Engaged listening – To make the communication more effective, a person should engage in the listening process. For engaging in listening, a listener should face the speaker and maintain eye contact with him. He should try to picture that what the speaker is saying and keep their mind open while listening. When the listener doesn’t understand the words of speakers then he should ask the speaker to explain it again. In this way, communication can become effective in every organization.
  2. Managing stress at the moment – To enhance the communication skills, a person should manage their stress level. To remove the stress, a person should take time and walk away for refreshing their mind. He should avoid the negativity in their mind and focus fully on the words of the speaker. By managing the stress, a person can communicate more effectively in their next situation.
  3. Non- verbal communication – Nonverbal communication skills is very important to make communication more effective. Non – verbal communication is the process which involves facial expressions, gestures through body language, the pitch of the voice etc. This type of communication helps to establish and maintain the interpersonal relationship between the different members of the organization. A speaker should provide gestures and facial expressions while communicating with others.
  4. Asserting yourself in a respectful way – A person should assert their self by making the decision that positively affects their self. He should try to understand the viewpoint and words of others. To handle any conflict that arises in any organization, a person should stay calm and use the problem-solving

Barriers to effective communication

The most common barriers to effective communication which creates frustration, misunderstanding and conflicts among the members of the organization are-  

  1. Linguistic barrier – Language is the most common barrier of effective communication. Reason being, the employees have different linguistic skills in the workplace. Apart from this, it has been point out that when the person goes to another country, it creates the problem to the person for understanding the language of that country. Example- An American person goes to China. He does not understand the Chinese language and the Chinese people also do not understand the English. To overcome this barrier, a person should use simple language which should be understandable by each person. The visual methods of communication can be used to remove the barrier of language.
  2. Physical barrier – Physical barriers in the communication process are arises due to the environment of the organization, technological problems, interior workplace design problems and Noise. This type of barrier caused by the long-distance communication between sender and receiver. For Example- problems in television reception, call disconnection, disturbance in hearing due to thunders etc. causes the physical barriers of communication.
  3. Psychological barrier – Psychological barriers of communication has been caused by the physical disabilities of the sender and buyer. It creates problems in the communication process of every organization. These barriers are in the form of speech disorders, depression, stage fear etc. These type of barriers arises due to the poor retention of information, the degree of distrust, closed mind, premature evaluation and others. To overcome this barrier,
  4. Emotional Barrier – The main reason of emotional barrier is Anger. Anger affects the process of communication due to which the different problems have been arises. Other reasons for the emotional barrier are- anxiety, pride etc. To overcome this barrier, a person should try to remove anxiety, anger and pride. Anxiety can be released by doing some exercises which give The problem of Pride can be improved by accepting the imperfections. It might get easier to communicate with other people when the person accepts imperfections and improves their imperfections from time to time.
  5. Perception barrier- Different persons in the organization perceive the same things differently. This type of barrier arises when the sender sends the message or convey their message in their own meaning and the receiver perceived the message in another way. Perceptual barriers can be removed by maintaining eye contact with the speaker, by providing evidence which supports the claim to the receiver etc.
  6. Technological Barrier- Technical effects acts as a barrier in the effective communication process. Advancement in technology causes various difficulties in the organization which negatively impacts the process of communication. The technological barrier arises due to the poor ICT skills, unreliable ICT structure, insufficient access to computers and the high cost of developing the content of e-learning. To overcome this barrier, a business should make small and fast projects that enhance the learning skills of the team members, develop integration technology to build the stronger learning skills of students, to develop that digital resources which are easy to use and to innovate the different tools of technology (Could, 1969).


  1. communication (2003). Effective communication. Development and Learning in Organizations: An International Journal, [online] 17(5), pp.7-9. Available at: [Accessed 15 Jan. 2019].
  2. Could, J. (1969). Barriers to Effective Communication. Journal of Business Communication, [online] 6(2), pp.53-58. Available at: [Accessed 15 Jan. 2019].



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