Developing a start-up is not an easy task. Indeed, it is not easy to compete with established companies when we are still in the early stages, and our resources are limited. According to the American research institute Statistic Brain, only 50% of start-ups have managed to win in 2017. As for the remaining 50%, they had to put the key under the door. How to avoid this scenario? Simply by becoming familiar with the best techniques of growth hacking and putting them into practice.
Look at your website
- Increase the loading speed of your site
The first contact of the customer with your brand is through your website. That's why you must make a good first impression by hosting your website on a reliable and fast server. By neglecting this detail, of course, you will save a few cents, but know that you will also reduce your chances of optimising your conversion rate. So, do not delay, adopt without further delay this technique of growth hacking.
- Optimize your homepage
Investing a lot of money in social media campaigns and paying ads will not get you started if your home page scares away visitors. This is why you should pay close attention to the presentation of your homepage and make it attractive. Use your homepage to provide some useful information about your products or services. Do not bombard visitors with an excessive amount of information; they will take their necks fast and explode your bounce rate.
- Create compelling videos
Do you know that users spend on average more than 88% of their time on sites that contain one or more videos? This means that video marketing is not an option: it is essential to make your brand known and develop your start-up. But to be sure to take advantage of this growth hacking technique, you must create interesting videos that your prospects and customers will want to watch and share. Videos with quality content, meeting the expectations of your target audience and integrating as much storytelling as possible. Alternatively, you can also create product demo videos to showcase the benefits of your product in a fun way.
- Create interactive content
Interactive content is one of the features of a good content marketing strategy because it improves user engagement and brand loyalty. Venture Pact, an American start-up specialising in software development, has used a simple calculator to acquire more than 11,000 leads within two weeks. Get the right interactive tools, and you too will be successful.
- Be smart, reuse your content
The key to a good marketing campaign lies in the content; it's well known. It is thanks to the quality of its content that we obtain a good positioning in the search engines and that we can engage its audience at different levels. However, creating original and inspiring content regularly is not easy, especially when working on a small budget. Rework them, adjust them by deleting or adding information to make them more relevant, but also to adapt to the different platforms on which you want to share them.
- Leverage social proof and think about influence marketing
Social proof is both a sociological concept that shows that people tend to adopt the opinion and behaviour of their peers and a marketing strategy that dates back to the dawn of time. Do you remember those old commercials where customers testified to the effectiveness of a product? Little has changed since then. I would say even more: the phenomenon has grown, especially thanks to the advent of social media.
The concept of social proof is very important to your business for some reasons. It encourages potential customers to interact, but mostly because it reassures them and influences them in their decision to purchase. That's why you should never underestimate the power of a like-click, share, or other action on your Facebook page (or other social media platform) or from your website.
- Set up sponsorship programs
After the social proof, another marketing strategy will help you develop your start-up. The customer referral program. This growth hacking technique will be very useful to you as you will not have any trouble monetising your customers. It should be noted that the high cost of acquiring new customers is one of the main causes of failure of start-ups. Indeed, the high cost per acquisition combined with low yields quickly depletes their limited budget and inevitably leads to permanent closure.
By encouraging your customers to recommend your product (or service) to their surroundings, you increase your chances of developing your start-up in a reduced time. However, this growth hacking technique will only pay off if you offer an interesting reward. Needless to say.
- You can also advertise your brand by offering a free product
Everyone likes to receive things for free. Including the customers, you are targeting. So why not give them gifts to grab their attention and expand your customer base? If you are convinced that your product is reliable and worthy of interest, do not hesitate to offer it for free for a limited period. With this growth hacking technique, you will be able to attract your first customers and thus build a solid customer base. Afterwards, these customers will become ambassadors of your brand and will be responsible for advertising (free) for your product.
- By creating the buzz around your product
And for your information, know that you do not have to wait for your product to be ready. Even before it is available on the market, you can already talk about it on social media and other channels of communication. This is called pre-launch marketing. By promoting your future product or service, you are attracting the interest of potential customers who do not hesitate to provide you with their contact information (or even make pre-orders), and this allows you to evaluate the effectiveness of your marketing strategy.
There are several ways to run a pre-launch campaign. For example, you can launch a contest, request social media sharing from your homepage or create an explanatory video.